I was focused on something else and completely forgot about the Facebook event where the company announced a 3-way partnership with HTC and AT&T to create an Android phone with deep Facebook Integration.

I’m not going to bother you with too many phone specs and details:

  • 4.3″ Display
  • 720p resolution
  • Dual-core processor with 1Gb RAM
  • 5Mp rear camera and 1.6MP front camera
  • Android Jelly Bean operating system
  • Comes in Black, White, Red, and Pale Blue?
  • On contract for $99, preorders start today HTC First AT&T page

Watch the event replay here:

Basically, It’s an okay-looking mid-range Android smartphone made by HTC and exclusive to AT&T, but with a Facebook “skin” called Home that gives the user quick access to your Facebook Cover feed, Notifications & Messages, Instagram, and other FB-branded apps.

“We’re going to talk about how you can turn your Android phone into a great, simple and social device” Said Facebook CEO Mark Zuckerberg at the event.

That’s pretty much how the phone should be viewed. It’s not an “[Insert the name of the phone you love to hate] killer”. It’s a Facebook-ish phone to please Facebook fans.

It’s trendy to crap on people of LITERALLY live on Facebook. But those people make Zuckerberg “heavy in the pockets” so it makes perfect sense that he wants his fan base to have access to their Facebook world at all times.

Since we spend (and I don’t feel like looking up statistics) fifty-eleven hours per day on our smartphones, it would be stupid for Facebook to NOT try an infiltrate mobile devices…and they managed to do it for 99 bucks on-contract ($450 up-front).

The question is, will Facebook be happy with partnering up with HTC (who desperately needs some love, now that Samsung is seemingly synonymous with Android) and others to deliver the Facebook mobile experience, or is this a “test-run” for something else the social giant has planned later down the road?