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NAACPConnect Website Goes Social to Reach Younger Generations

NAACP Steps it Social Game Up To Engage its Future Leaders

I’ve heard the question asked time and time again: “Are organizations like the NAACP still relevant?” I think the question arises NOT as a result of the lack of issues that need to be addressed by the NAACP, but more as a result of some of the tactics NAACP used to inform and engage its members, especially our youth who will (for better or worse) be the future of the advancement of colored people.

Maybe that sentiment is starting to change (at least in my eyes) as the organization has officially launched NAACPConnect, a social networking site geared specifically towards members of the NAACP Youth & College Division and participants in the Academic, Cultural, Technological and Scientific Olympics (ACT-SO) Program.

Site users can look forward to regular online conversations with distinguished NAACP Youth & College Division and ACT-SO alumni. Look at as a place online for the youth who currently represent the future of the NAACP to connect, socialize, and find out what their fellow ACT-SO colleagues are doing around the country. NAACPConnect also recognizes the amount of time our youth spend on social networking sites, and has created profiles on Facebook, Twitter, Tumblr, Youtube and Google+ to keep users engaged and informed.

In addition to just connecting with other NAACP youth, NAACPConnect will also offer everything from exclusive written and multimedia content, to skills trainings, to micro-mentoring aimed at educational and professional development. Check out this video of Actor Lamman Rucker discussing the importance of being resourceful for NAACPConnect

Recognizing that our youth also spend an enormous amount of time texting, NAACPConnect offers the ability to offer mobile updates on important news in information coming from the website.

In other words, popular to contrary belief, the NAACP recognizes the importance and influence of today’s youth, and has built a site for connecting and empowering them to not only advance “up the ranks” within the NAACP, but to make them better leaders period. For more information, check out the NAACPConnect site. If you have or know of any youth who could possibly benefit, make sure they check out as well.

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Terrance Gaines

Digital Lifestyle Concierge at BrothaTech
Husband, father, and gadget geek trying to keep my check engine light off.
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  • Tobias

    I think they are doing it wrong, the tone feels wrong. The people they are trying target for this site are being talked to, not talked with. It might be a good first step but there might be some opportunities for engagement they might be missing, like having a mobile version since black kids are glued to their smart phones. The site does look fantastic though, the branding is clean and professional and works well across platforms.

    • http://brothatech.com/ BrothaTech

      I don’t think they are doing it wrong per se’, But I see what you mean. I think their aim initially is to provide a place where youth can visually see that there are others like them going the NAACP route. So they have to do some sort of marketing/advertising to get the word out (first step).

      … Then (hopefully) they can really do a litmus test and find out what their targeted audience REALLY wants to see, and adapt/evolve. 

      A mobile app (or HTML5 version) would be awesome and I have no doubt that’s in the pipeline as well.

      But this is a pretty big step for an organization as old as the NAACP, so they have no choice to but to take “Baby steps”