“Relax, It’s Not That Deep” Apple Isn’t Going Anywhere

I’m trying not to run the risk of bombarding your RSS Feed, Twitter timeline, Facebook news feed, or Google+ stream with any more “Jobs Leaves Apple, the company is doomed” news than you’ve already been subjected to. On the flip-side, this very post does just that, with the exception to trying to pull some dramatic hypothesis out of my ass just for the sake of some Retweets, likes, +1’s, etc. Although, I wouldn’t be too opposed if you did so anywayz…

I digress

What I just wanted to say about Steve Jobs leaving Apple is that there is NO WAY Apple is going to change now that its gangsta visionary leader has stepped down. All the success Apple has created for itself over the years, all of the influence the company has over the technology industry – The company is NOT going to change directions all willy-nilly. Yes, other companies has shifted its focus as a result of the “changing of the [CEO] guard”, but none of those companies were Apple.

You can call me a fan boy if you want to, but if you were the CEO of a company household name like Apple, my guess is you would run that company with the same “take no prisoners” attitude that has Apple currently labeled as “The most valuable company in the world”. I’m pretty sure Tim Cook, Apple’s COO that has stepped in the place of Jobs as CEO will do the same.

Case and point, this leaked internal email that Cook sent to Apple employees via a source within Ars Technica:


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


In other words, it will be “business as usual” for Apple now that Steve Jobs will not be heading day-to-day operations. Even though he’s not “in charge” you bet’s believe will be closely involved, especially with the upcoming iPhone 5 and iPad 3. Additionally, he will be chillin’ at his new spot as Chairman of the Board at Apple, so there won’t be too many major decision going on without the Jobs Seal of Approval.

So take a step back, relax, and trust that the same Apple we have come to love (or vehemently loathe) will be the same Apple for YEARS to come.

“It’s not that deep”




  • Christen DIVASANDDORKS Rochon

    Truth. Apple isn’t going anywhere. If anything they’ll increase their measures of quality, tech advances just to prove it to investors, consumers and more. Apple’s best days are ahead of them.

    • BrothaTech

      Exactly. They will go harder just prove they are the same!

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