business

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My Brand – Gadget News, Repairs and Sales?

My Brand - Gadget News, Repairs, and Sales? via BrothaTech.com

For those who have been follwing my blog or the posts for the sites/publications I’ve contributed to since 2009 or so, you should’ve been able to deduce that I’m into technology. Actually, I’m hoping the name of my site, and now my alias/nickname/brand should’ve tipped you off. If not, I’m doing branding WRONG.

Hopefully, I’m doing branding right, and you associate the BrothaTech brand with technology. If you look a little closer at my brand, you will see that I have a slight bias to consumer electronics as opposed to just covering technology as a whole. Dig a little deeper and you can tell that I’m into mobile technology (apps, devices, and accessories). For the past year, that’s been the majority of my content on my site as well with my other writing gigs.

Biggie Smalls - If you don't know

“And if you don’t know, now you know”

Over the past year, I’ve used that interest in mobile technology to expand into mobile device repair. Blogging is cool and I will still continue to be your resident “Techspert” with the latest and greatest on tech news, as it relates to gadgets and consumer electronics, but I felt that I needed a tangible skill/trade that I could provide to my readers/customers…Plus, I love tinkering and taking things apart and putting them back together. So, I figured I would assimilate mobile gadget repairs into my brand.

iPhone 4 dissassembly

iPhone 4 taken completely apart from a recent repair job

Going back to my blog for a second, I’ve always talked about gadgets, and have even offered guidance on what devices people should buy…and they went on ahead and bought those gadgest…FROM OTHER SITES. So in addition to the blog and the repairs, I’m really reasearching the possibility of expanding my brand into eCommerce. Between the posts that do well on my blog when I look at the stats, and all the questions I get asked on Twitter, Facebook, Instagram…and even Google+ I’m pretty sure I have built up enough influence that if I did a gadget review on my site for example and concluded it with “You don’t even have to go anywhere to buy [insert thing i just reviewed]. You can cop it right from BrothaTech” you guys/gals would jump all over it.

All that to say I think I can add enough value to whatever I sell that I could be successfull at adding eCommerce to my brand. What would I sell you ask? Well that’s why I’m writing this post. I’m curious as to what techie, geeky, gadgety things you guys/gals would buy from me.

So I guess this lenghty posts is what they call an “open thread” to give me your suggestions on what you would buy in order to better determine what I should sell. I’ll will be doing my own research, but I want to make sure I am being open and transparent with my future customers. I can’t think of a better way than giving you the heads up on my next plans and to actually give you some input in my next venture. I’m hoping to grow a pair do some risk assessement and have my “shop” together early next year.

Until then, feel free to hit up my comments section with the types of technology products you think I should sell, how much you would spend, and more importantly, why you would buy from me, versus going to Amazon, eBay, or any other site that currently fulfills your technology product needs.

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I’m Speaking At Women Interactive

No, I am not a lady (I hope that’s obvious by now), but I support all aspiring and seasoned women digital entrepreneurs, so when I was asked by the organizers to be a panel guest for this year’s event, I was down for the cause.

For those who don’t know, Women Interactive is a yearly creative technology festival held on the campus of Spelman College. The two-day event that caters to women of color who produce or share digital content. Whether you run a blog, digital magazine or YouTube Channel, or work in the digital space as an student, teacher, or media professional, Women Interactive provides the space and opportunity to network, learn, and inspire with like-minded people.

This year, I will be in the house as an panelist for the Workshop/Tech Talk entitled: “Blogging: Turning Your Lifestyle Into a Business”. While the “BrothaTech” brand is still a work in progress, I’d like to think I have some knowledge to impart being in the digital media game as a blogger, freelance writer, and now small business owner. So I am truley grateful to share the stage with other professionals giving the “Low down” on what it takes to grown as a digital entrepreneur.

So if you’re in the Atlanta area, be sure to come hang with a host of smart and intelligent Sistahs…and a Brotha or two, Friday-Saturday, November, 8-9th on Spelman College.

Special Bonus: Receive Half-Off Saturday’s Admission by attending the free Kick-off event at the Microsoft Store in Lenox Mall Friday evening, November 8th (RSVP Here).

For More information and general admission tickets, visit WomenInteractive.net

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ULGA Young Professionals 5th Annual Entrepreneur Boot Camp – I’m Speaking

Urban League of Georgia Young Professionals Entrepreneur Bootcamp SpeakerFor the past year or so, I’ve started to spread my wings and sign up for more speaking gigs. On a chance, I reached out to the folks at the National Urban Leage of Georgia and gauged their interest on a session for one of its upcoming events about “Choosing the Right Tech for Your Business”.

See, the one-day event is the ULGA Young Professionals 5th annual Entrepreneur Bootcamp and its focus is to give participants guidance and training from key leaders in the metro Atlanta business community during workshop sessions, where they will discuss various aspects of business ownership.

Based on my research, they have a nice line-up scheduled for the event covering topics including (but not limited to):

  • Legal and Tax Considerations for the New Entrepreneur
  • Creating an Effective Business Plan
  • Funding Your New Dream
  • Building a 501c3
  • Brand Development
  • Staff Management
  • Time Management
  • Public Relations

I figured “Hey, small businesses and entrepreneurs need to know what technology is out there to help them with their business, so my session idea sounds like a good fit”.

So I shot out an email via the event contact page and kept it moving. Shortly, after, an event organizer reached out and not only wanted me in the building, but after a look at my site, decided that I should sit on the event’s “Entrepreneur’s Roundtable”, discussing creating a niche market for your business with other dope Atlanta entrepreneurs.

LOOK AT GAWD!

So to all my Atlanta budding entrepreneurs, those looking to take you business to the next level, or if you just want to come out and support a Brotha, be sure to be in the house on Saturday, August 3rd for the Young Entrepreneurs Bootcamp.

The group just gave the lowdown on 100 free registrations using the promo code “EBCFREE” via the Eventbrite page. But hurry, it’s first come first serve so don’t procrastinate.

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New Home – Call Me The Digital Lifestyle Expert

Can’t remember where I heard it, but the phrase “you’re not just a blogger” is sticking in my head for some strange reason. Anywayz…It was about time that I have some “digital digs” that displays all my tech talents. So I am happy to announce the new BrothaTech.com.

If you take some time to poke around, you will quickly see that I’m not just a guy who loves technology, I’m finally starting to leverage the BrothaTech brand that I’ve spent the last couple of years building up.

Family, friends, and all the social networking peeps knew I did a little of this, and a little of that. Now they can finally see all that I’m capable of. To give you the Cliff’s Notes:

I’m a…

  • Technology blogger Publisher/Pundit/Personality
  • Freelance tech contributor and speaker
  • Technology Concierge (think Consultant but without all the geeky jargon)
  • Gadget Repairs Specialist

Future plans include tech podcast host and eCommerce professional

…Or you can call me the Digital Lifestyle Expert for short.

So I imagined the current site (with my homegirl Lisa Richardson of Flow! behind the wheel) to give you all a better picture of what I do and what I envision myself as in the next couple of years.

Be sure to continue to support a Brotha and be sure to drop me a line to let me know the kind of stuff you want to see more of “round these parts”.

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The digitalUNdivided START ATL Symposium – Start and Grow Your Digital Business

More and more people are looking to get into digital media as a way to advance as an entrepreneur. Whether it be by leveraging the web to promote their physical goods and services online, or developing online software to create the next tech startup.

When deciding to launch the next big thing in tech, the often talked about “Digital Divide” prohibits some urban entrepreneurs from gaining access to valuable information and resources necessary to take their business idea from concept to completion. That’s where organizations like digitalUNdivided steps in to “bridge the digital knowledge gap” with programs and projects around the county.

Their latest event is in my backyard, so I thought I’d share with you the START Conference that’s geared towards entrepreneurs looking to take their ideas, skills, and work ethic to the next [digital] level.

START ATL Flyer

“The goal of START ATL is to give urban entrepreneurs the vital tools necessary to create successful tech-enabled companies” said Kathryn Finney, Managing Director of digitalUNdivided. She along with other notable experts will be sharing their tips during the all-day interactive symposium in Atlanta.

Additional information entrepreneurs can expect to receive are ways to raise money for your business and the opportunity to network with venture capitalists, how to build a web or mobile app with little to no tech/coding knowledge, and the opportunity to pitch your idea to investors for a chance to win prizes, business coaching, and receive funding.

The all-day event will take place Saturday, April 13th at 9am in Atlanta at Spelman College. to get tickets, visit START ATL on Eventbrite (Early-bird tickets end TODAY).

For more information and if/when this event makes it to your neck of the woods, visit the digitalUNdivided website or follow them on Twitter.

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New Square Business Profile Page Options Lets You Market To More Square Users Beautifully

Square mobile credit card account holders (whether they know it or now) have a business directory where customers can find your “mobile-friendly” business.

Before, all you could do is list a basic description about your business, what you sell, and how to contact you. Square has announced new options that let you jazz up your online business profile to make it just as unique as the products you sell.

Think of your new Square business profile page as an eCommerce version of about.me where you can personalize your page so your customers who don’t carry cash (like me) can learn more about your business like what you sell, where you’re located, business hours and other relevant information.

Now Square business owners can login to their profile dashboard add some flash and flare to their profile including multiple featured images of your store front, your best merchandise, and/or other pictures that help paint a picture of your business.

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Biz owners can also add a library of items (with descriptions and prices) so users can get a better idea of the goods/services you offer before setting foot in your store – Images will come from the items (with prices) you set up via the Square Register app. Your biz profile page will include a map of your location and your most recent tweets.

I took the time to polish up my Square business profile page (yes, I’m a Square user for my technology concierge/mobile device repair arm of my brand) and I must say, the process was pretty simple (did it all on my iPad) and it’s a pretty basic but nice landing page for anybody looking to patronize a Square businesses (nudge, nudge).

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Of course, the Square business profile page is NOT be a replacement for a more robust business website, it’s just a digital place where people who are “hip to be Square” (lame) can check you out online.

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