business

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My Brand – Gadget News, Repairs and Sales?

My Brand - Gadget News, Repairs, and Sales? via BrothaTech.com

For those who have been follwing my blog or the posts for the sites/publications I’ve contributed to since 2009 or so, you should’ve been able to deduce that I’m into technology. Actually, I’m hoping the name of my site, and now my alias/nickname/brand should’ve tipped you off. If not, I’m doing branding WRONG.

Hopefully, I’m doing branding right, and you associate the BrothaTech brand with technology. If you look a little closer at my brand, you will see that I have a slight bias to consumer electronics as opposed to just covering technology as a whole. Dig a little deeper and you can tell that I’m into mobile technology (apps, devices, and accessories). For the past year, that’s been the majority of my content on my site as well with my other writing gigs.

Biggie Smalls - If you don't know

“And if you don’t know, now you know”

Over the past year, I’ve used that interest in mobile technology to expand into mobile device repair. Blogging is cool and I will still continue to be your resident “Techspert” with the latest and greatest on tech news, as it relates to gadgets and consumer electronics, but I felt that I needed a tangible skill/trade that I could provide to my readers/customers…Plus, I love tinkering and taking things apart and putting them back together. So, I figured I would assimilate mobile gadget repairs into my brand.

iPhone 4 dissassembly

iPhone 4 taken completely apart from a recent repair job

Going back to my blog for a second, I’ve always talked about gadgets, and have even offered guidance on what devices people should buy…and they went on ahead and bought those gadgest…FROM OTHER SITES. So in addition to the blog and the repairs, I’m really reasearching the possibility of expanding my brand into eCommerce. Between the posts that do well on my blog when I look at the stats, and all the questions I get asked on Twitter, Facebook, Instagram…and even Google+ I’m pretty sure I have built up enough influence that if I did a gadget review on my site for example and concluded it with “You don’t even have to go anywhere to buy [insert thing i just reviewed]. You can cop it right from BrothaTech” you guys/gals would jump all over it.

All that to say I think I can add enough value to whatever I sell that I could be successfull at adding eCommerce to my brand. What would I sell you ask? Well that’s why I’m writing this post. I’m curious as to what techie, geeky, gadgety things you guys/gals would buy from me.

So I guess this lenghty posts is what they call an “open thread” to give me your suggestions on what you would buy in order to better determine what I should sell. I’ll will be doing my own research, but I want to make sure I am being open and transparent with my future customers. I can’t think of a better way than giving you the heads up on my next plans and to actually give you some input in my next venture. I’m hoping to grow a pair do some risk assessement and have my “shop” together early next year.

Until then, feel free to hit up my comments section with the types of technology products you think I should sell, how much you would spend, and more importantly, why you would buy from me, versus going to Amazon, eBay, or any other site that currently fulfills your technology product needs.

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Terrance GainesMy Brand – Gadget News, Repairs and Sales?

I’m Speaking At Women Interactive

No, I am not a lady (I hope that’s obvious by now), but I support all aspiring and seasoned women digital entrepreneurs, so when I was asked by the organizers to be a panel guest for this year’s event, I was down for the cause.

For those who don’t know, Women Interactive is a yearly creative technology festival held on the campus of Spelman College. The two-day event that caters to women of color who produce or share digital content. Whether you run a blog, digital magazine or YouTube Channel, or work in the digital space as an student, teacher, or media professional, Women Interactive provides the space and opportunity to network, learn, and inspire with like-minded people.

This year, I will be in the house as an panelist for the Workshop/Tech Talk entitled: “Blogging: Turning Your Lifestyle Into a Business”. While the “BrothaTech” brand is still a work in progress, I’d like to think I have some knowledge to impart being in the digital media game as a blogger, freelance writer, and now small business owner. So I am truley grateful to share the stage with other professionals giving the “Low down” on what it takes to grown as a digital entrepreneur.

So if you’re in the Atlanta area, be sure to come hang with a host of smart and intelligent Sistahs…and a Brotha or two, Friday-Saturday, November, 8-9th on Spelman College.

Special Bonus: Receive Half-Off Saturday’s Admission by attending the free Kick-off event at the Microsoft Store in Lenox Mall Friday evening, November 8th (RSVP Here).

For More information and general admission tickets, visit WomenInteractive.net

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Terrance GainesI’m Speaking At Women Interactive