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What I’m Backing: Madame You Personalized Hair Care Platform Campaign

Every once in a while, I like to scour the crowdfunding sites to find new technology to support. It’s like I’m rooting for the little guy to win. This time around, it’s a group of talented gals who have created a platmorm that’s close to My heart Mrs. Tech’s head.

I empathize with the struggles black women have with their hair:

  • One-sided potrayals in the media
  • Lack of control over their own haircare products
  • General discontent with janky beauty salons & stylists

I think I have some background knowledge to speak on this (hear me out) because I have experienced it first hand through Mrs. Tech, who struggles with sorting through the sea of hair care products to discover the right ones for her texture; finding qualified, professional, and PUNCTUAL stylists; and battling with her “natural” hair style in her “professional” work environment.

I have a good feeling there are other sistahs out there dealing with the same problems. So when I heard about the @Tecturized crew and their Madame You platform earlier last year, I’ve made sure to keep my “ear to the ground.”

“African-American women have a [wide] range of hair types, a [wide] range of hair experiences and lifestyles. It’s really had to figure out what is personally best for us when it comes to a product or trying a specific style,” said Candace Mitchell, co-founder and CEO of Techturized in recent Black Enterprise piece.

Techturized Founders

Techturized Founders (courtesy of Black Enterprise)

So Mitchell, with her scientist/engineer/entrepreneur co-founders started Techturized, a haircare technology company in Atlanta (that’s another reason why you’re reading this here) that’s behind the Madame You social solution/platform that uses science and tech to delivers personalized recommendations for hairstyles and products, no matter the style (straight, curly, relaxed, transitioning, and extensions).

The Tecturized crew went the traditional tech startup route:

  • Applied for and matriculated several startup incubator/accelerator programs
  • Pitched their idea to countless individuals, groups & events
  • Won and raised startup capital
  • Currently working with other investors who are waiting on wings to dive in.

Even on the Eve of the official Madame You launch, they’re still at hard work creating the platform and looking to get the community they want to serve on board as well by launching an Indiegogo campaign that will help them continue the development of  their platform:

  •  Hair & Product Recommendation Engine
  • Product Testing & Analysis
  • Mobile Platform (the final reason why you’re reading this here)
  • Ecommerce Platform

Like the video alluded to, Black women spend large amounts of money on an industry they don’t have any creation/distribution control over AT ALL. So it makes sense that a platform like Madame You needs to exist to give black women more control over their own hair.

At the time of this post, the campaign has raised just under of $8,000 of their $25,000 goal with a little over 11 days left, so they still have some time…and some money left to raise to make their campaign a success. As with most crowdfunding campaigns, there are different levels of support with special “rewards” based on the level you choose.

I’ve listened to Mrs. Tech’s gripes and personally tried to help her “do something with her hair” by scouting decent salons and actually helping her do her hair. Plus, I have two little girls who will inevitably have hair hangups. So when a campaign comes along to support local minority tech entrepreneurs do something that personally resonates with people I know and love…and it has some gadgety tech involved, let’s just say I’m down for the cause.

Be sure to visit the Madame You Fundraising Campaign on Indiegogo to support.

Terrance GainesWhat I’m Backing: Madame You Personalized Hair Care Platform Campaign
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  • Dana - May 1, 2013

    Madame You is great. I met the Techturized team a while back and backed this project too. Thanks to your backing posts and Twitter updates. I’m getting really into funding :) Hope it pays off when I one day am in need of said funds!

    Terrance Gaines - May 1, 2013

    I try to live by the “Do unto others…” attitude.

    I’ve met the Techturized crew on numerous occasions and I can see the value in what they are doing. So I support. Hopefully, people will do the same for me when my time comes as well.

  • hair care - May 8, 2013

    it’s really amazing……..


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